The Four C’s The Four C’s were not around before the 1940s. There wasn’t a common yardstick by which diamonds could be assessed. This was spotted as an opportunity by the GIA. The Gemmological Institute Of America (GIA) Then, in the 1940s, Robert M....
What Makes A Diamond Sparkle? When you take a diamond outside when it’s sunny it will light up the whole surrounding area. However, when you take it inside it will seem darker and not as brilliant. The diamond requires light entering into it such as the sun or...
Diamond Shapes When it comes to diamonds, most consumers tend to use the words “cut” and “shape” interchangeably. But for diamond professionals, there is a big difference. Diamond Shapes refers to the outline of the stone (pear, oval, round, etc.). The diamonds cut...
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